Adios, CMO! …Welcome Chief Engagement Officer.

The CMO should transition to the new role of Chief Engagement Officer.

Think about it: they have the most data about the customer, and about the buying behavior of customers, and they’re in an ideal position to get 3rd-party data about the customer to blend in and yield better understanding. I think the CMO needs to give way to the Chief Engagement Officer in order to expand the company’s ability to focus on opportunities to engage internally with all the teams that touch the customer: sales, service, support, customer success, etc.