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Adios, CMO! …Welcome Chief Engagement Officer.

DiPasquale Viscanti

Adios, CMO! …Welcome Chief Engagement Officer.

The CMO should transition to the new role of Chief Engagement Officer.

Think about it: they have the most data about the customer, and about the buying behavior of customers, and they’re in an ideal position to get 3rd-party data about the customer to blend in and yield better understanding. I think the CMO needs to give way to the Chief Engagement Officer in order to expand the company’s ability to focus on opportunities to engage internally with all the teams that touch the customer: sales, service, support, customer success, etc.

Info sull'autore

Pasquale Viscanti administrator

Da anni mi occupo di Marketing Automation creando workflow trasversali, utili ad ottimizzare tutte le fasi di relazione con il cliente, incrementando engagement, conversioni e ricavi. La Marketing Automation è ormai in grado – secondo uno studio di Nucleus Research – di generare un incremento del 14,5% nella produttività commerciale delle aziende e una riduzione del 12,2% delle spese di marketing.